Facebook Business Manager

Well today was on course day with our Social Media Team learning more about Facebook’s Business Manager tool. Yes it has already been out for over a year now but it was very buggy and it is still been updated as you read this.

So off we went to Blue Magnet for the Facebook Business Manager half day course and now thanks to Jessica our lecturer, we now will be using this tool to manage all our uhmm 1, 2, 3, 4, 5, 6, 7, 8, 9, yes 9 Facebook Business pages.

How to become an Online Content Strategist?

So here I am, a Technical SEO Specialist, sitting amongst Content Writers, Copywriters, Social Media Gurus, Journalists, and even Editors, trying to get my head around what one needs to know to become an Online Content Strategist.

With Gillian, from Blue Magnet, heading up the Online Content Strategies Workshop, one of the first things I learnt was that a Content Strategist and a Copy Writer was not one and the same person. Yes both can overlap as the strategist will need to know how to copy write but they would need to have a more holistic approach by knowing the bigger picture. In other words the strategy for obtaining the goals.

Okay but what does an Online Strategist do?

• Research and Understand the needs
• Draw up a Content Plan with goals
• Communicate the Strategy
• Manage the Process from Pre to Post Production
• Evaluate and Learn
• Stay Accountable

So who comes first the Strategist or the Writer?

A little like Chicken or the Egg. The Content Strategist first needs to understand the purpose for the content and not just because Google says so or that your competitors are doing it. They need to know how to make the content achieve the business objectives by maximising the impact of content. So an intelligent strategy to outline the way forward comes first before setting out writing the content.

So there you have it in a nutshell. If a Technical SEO Specialist with writing skills of a frog can do it so can you. Ah! There you are Gillian, thank you for showing us how to become a Number 1 Online Content Strategist.

Top 10 Tips of Content Strategy

Ahh this heading Top 10 Tips for Content Strategy must have got the SEO and online content writers tongues wagging. Bosasa takes ongoing training of their staff very seriously and already I have been booked down for training and today I started a two day workshop about Online Content Strategies.

Blue Magnet Digital Solutions is hosting the Online Content Strategies workshop where we can learn about the six best practices for creating a content marketing strategy. In conclusion I should come away as an awesome Content Strategist and made new friends.