Truworths, who’s your Daddy?

They say that sex sells, and Truworths, a fashion retailer here in South Africa, sure made controversial social waves in their teenage sex sells Mother’s Day Ad Campaign.

Social media has been abuzz with fail from Truworths, so while out shopping today, I could not help seeing all the boys wishing their moms could look as sexy as this teenage model. Makes you wonder who is Truworth’s target market and what message they are trying to convey.

Thank you Truworths with your tons of worthy market research, for showing us the truth on what our mothers really, really want, and I don’t think it is their teenage son bringing them sexy lingerie along with the Mother’s Day breakfast in bed, and a card reading "Who's your daddy?"